Just Hit Shelves | Drugstore Edition

Like a makeup ninja, I prowled through the cosmetic section of Target the other day to scout out the latest products and get the 411 on the newest beauty items. Not gonna lie, I definitely felt like that awkward person you might spot during the occasional outing who talks to themselves while stroking their cat in their pajama bottoms and fur coat. Yeah. I was that person trying to inconspicuously snap photos of products and fervidly writing notes as I moved down each aisle. Le sigh. The life of a weirdo beauty blogger.
Aside from looking like a total crazed lunatic, I found it really fun and even therapeutic to take a break from moving into the new apartment and take a chill pill for a second in the glorious, air-conditioned Target oasis. If you can't tell, I love Target (like most girls) with a strange passion that I can't quite describe. Maybe it's the way the aisles are arranged so perfectly or all the bright, happy colors. It's probably the cute clothing and the fact that a Starbucks wonderland can be found inside each one. Whatever the reason, be it my weary, tired-of-moving-into-new-places pregnant hormonal self or that I'm obsessed with makeup, I was particularly thrilled to be there that day.

There are probably a million more new products out in other drugstores (like Walgreens, CVS, Rite-Aid, etc.) but these were the ones I specifically found at Target and the ones that excited me the most.

New From Maybelline:

Maybelline Dream Wonder Fluid-Touch Foundation ($8.99)- Maybelline describes this as "a breakthrough liquid foundation texture" that "fuses with skin" and provides an "impeccable, yet undetectable" finish. It's medium to full coverage and works well with normal skin types. The line seems to have quite a lot of shades--I saw 12 different shades on the display rack in Target. I was disappointed with the measly amount of product listed on the bottle (0.6 ounces). The average foundation has at least 1 ounce so that was definitely a big con for me. The few reviews of this foundation I've seen compare the texture and wear of the product to be similar to L'Oreal Magic Nude Liquid Powder Foundation

Maybelline The Nudes Palette ($9.99)- I was literally SO excited to see a drugstore brand release a large palette of convenient every-day nudes like this. The price is also incredible and works out to be 83 cents a shadow (there are 12 eyeshadows). The palette has a great assortment of both warm and cool shades which is great for creating lots of different looks. I snatched up the very last one on the display below and can't wait to review the palette to see what it's like concerning quality and blendability.  
Maybelline Master Kajal ($7.99)- Maybelline describes this as their "first liner designed for an easy glide along the inside line." Apparently it's also waterproof, "infused with luxurious oils", and provides all day wear. The line comes in 4 shades--black, brown, gray and an intense royal blue. I didn't pick up this particular product since I usually don't line my waterline with dark colors but I might want this for my kit if it's really as long wearing in the waterline as it says. 
Maybelline Pumped Up! Colossal Mascara ($7.77)- Maybelline describes this as, "our biggest mascara brush with the double curved stem delivers a double shot of mascara." They also claim that "the smoother formula with double the collagen plumps without clumps." The packaging immediately drew me to this product with its bright, neon pink and yellow look. I know that sounds kinda bad, but I am such a sucker for pretty packaging and the marketing totally reels me in like a sucker sometimes. I am excited to try this out as I have had a lot of great experiences with Maybelline's mascaras. 
Maybelline Baby Lips Crystal ($3.49)- I have honestly never even tried the original baby lips so I can't say much from personal experience but so many beauty bloggers rave about this lip balm. This is a new extension of that line which has 6 new shades with "a kiss of shimmer." Maybelline claims that this new lip balm has "micro crystal particles" and that it "visibly renews lips in 1 week." 

New From L'Oreal:

L'Oreal Visible Lift Blur Foundation ($14.99)- L'Oreal claims that this foundation "blurs the look of lines, wrinkles an uneven texture while delivering the anti-aging benefits of Visible Lift..for a fresh, smooth youthful finish you'll love." I have never tried any of L'Oreal's anti-aging foundations (since I'm only 22!) but I have heard a lot of great reviews from others. There seemed to be a huge color range to choose from at Target! 
L'Oreal Visible Lift Blur Blush ($11.99)- With the same technology as used in its partner foundation of the same name, this is described as providing a youthful and blendable color to the cheeks. I actually almost bought one of these despite the anti-aging advertising just because the colors looked so beautiful and the idea of blush in a tube isn't something you see every day. There are 3 summery pinky-coral shades. 
L'Oreal Collection Privée Lipsticks ($5.99)- I recently picked up two colors from this line at my local Walgreens but Target seems to have a larger selection of these lipsticks. For a full review, check out this blog post
L'Oreal Voluminous Butterfly Mascara ($7.99)- L'Oreal calls this "one of their most exciting innovations yet" with an "asymmetrical lash line shape" that extends and lifts out corner lashes to give you a winged-out effect."

L'Oreal Voluminous Million Lashes Excess Mascara ($8.95)- L'Oreal describes this as a mascara that "builds volume with clean definition for an excessively dramatic lash look." They also claim that their millionizer brush is "bigger than ever to separate and build each lash evenly from root to tip."
  
L'Oreal Voluminous Miss Manga Mascara ($6.59)- L'Oreal claims that this mascara has "a 360 flexor brush to build bold volume with high intensity from top to bottom." They also claim that it has a "unique conical shape to catch those hard to reach lashes with an incredibly even application." I thought the little anime panda bears on the packaging were so stinkin' CUTE. 

New From Revlon:

Revlon ColorStay Moisture Stain ($7.49)- Coming in a wide range of 11 colors, Revlon describes these as an "ultra-light creamy lipstain with Vitamin E and Aloe" and that it "drenches lips in a glossy wet color." All of the colors look so pretty to me but I held off on buying one at the time. The reds, corals and oranges look so beautiful to me and so I might grab a few next time. 
Revlon ColorStay Photo Ready Skinlights ($11.99)- Revlon describes this as a skin illuminator that can "banish dullness and even out skin with light capturing crystals and photochromatic pigments for a lit-within look." I swatched one of the lighter shades on my hand (since the bottle had already been opened--shame on you random person) and it seems like this would be a decent product to mix in with foundation to create more glow to the skin. It felt way to sheer to use as a cheek highlight that you would actually notice. 
What new products have you spotted at the drugstore lately? Which ones have you liked? 

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